Job Details

Our client is private equity backed company who is looking for a CMO with multi brand B2C experience. Details below...
About the Role

We are leading a confidential search for a Chief Marketing Officer to join a dynamic, private equity–backed portfolio of consumer brands. The CMO will play a critical role on the executive leadership team and will be responsible for designing and executing a scalable, data-driven marketing strategy that accelerates growth across a multi-brand B2C ecosystem.

This role calls for a hands-on, strategic marketing leader with deep experience in performance marketing, customer segmentation, and brand management — across both online and offline channels. The ideal candidate is comfortable managing complexity, has experience in multibrand environments, and thrives in a fast-paced, evolving organization.

What You'll Do

• Define and lead a comprehensive marketing strategy aligned with business and revenue objectives
• Oversee the execution of cross-channel performance marketing campaigns to drive customer acquisition, engagement, and retention
• Lead customer segmentation strategy across multiple brands and categories
• Own brand positioning, messaging, and consistency across 8+ consumer-facing brands
• Establish and track KPIs tied to revenue, marketing ROI, and customer behavior
• Leverage AI, data, and automation tools to improve marketing productivity and velocity
• Lead and develop a high-performing team (20–40 people) across brand, digital, and product marketing
• Collaborate cross-functionally with sales, product, and executive teams to align on strategic goals
• Own and manage a ~$10M annual marketing/advertising budget

What We're Looking For

• 10+ years in marketing, with 5+ years in senior leadership roles
• Experience in private equity–backed or high-growth B2C companies
• Strong foundation in performance marketing , across both digital and traditional channels
• Experience managing complex, multi-brand portfolios in B2C/e-commerce
• Hands-on expertise with Google Analytics, HubSpot, Salesforce Marketing Cloud, and marketing automation tools
• Data-driven mindset with deep understanding of A/B testing, customer segmentation, and campaign optimization
• Proven success leading large marketing teams and managing significant budgets ($10M+)
• Excellent cross-functional collaboration, communication, and executive presence
• Bachelor's degree required; MBA preferred

Key Competencies

• Strategic and analytical thinking
• Brand storytelling and market positioning
• Customer-centric mindset with sharp attention to behavior and trends
• Digital-first leadership with fluency in emerging tools and AI applications
• Results-oriented with a bias toward execution and adaptability

Note: This search is being conducted confidentially. More details will be shared during initial conversations with qualified candidates.